The Office of Marketing and Communications is excited to share a new resource that will help strengthen the visibility and impact of the Lander University brand. We’ve partnered with CLC and their CORE81 platform to help us manage and protect the use of our university’s trademarks, names, and logos.
Why This Matters
Every time the Lander name or logo appears on merchandise (a shirt, mug, banner, etc) it represents all of us. CORE81 makes sure that what’s out in the world reflects the quality, reputation and pride of our university. It also opens doors for new merchandising opportunities that can expand Lander’s reach and recognition.
How CORE81 Helps
With this system in place, licensed vendors are approved to produce Lander merchandise, and the university can review designs before they go into production. That means fewer mistakes, more consistent branding, and higher-quality products carrying our name. If something doesn’t line up with our brand standards, CORE81 gives us a way to fix it before it spreads.
What This Means for You
Campus departments, student groups, and organizations can continue ordering custom items just like before—the only difference is that orders will need to go through licensed vendors. If your preferred vendor isn’t licensed yet, that’s not a barrier. CLC will guide them through the process so they can be approved quickly.
FAQs
Will this affect how I order items for my department or group?
No—you’ll still order as usual, just through licensed vendors.
What if my vendor isn’t licensed?
We (Marketing + CLC) will help them get approved quickly so you don’t lose momentum.
How do I know which vendors are licensed?
The Office of Marketing and Communications maintains a list on our website, which we will update regularly. If you have any questions, just email us at marketing@lander.edu.
We’re excited about the doors CORE81 opens for Lander and the role each of us plays in keeping our brand strong, consistent, and recognizable on and off campus. Thank you for helping us protect something that belongs to all of us—the Lander name.
Top Approved Vendors
>>Full list of approved vendors
*New vendors are constantly being added. If you don't see your vendor, please contact us at marketing@lander.edu.